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Oliver Buchannon
Matt Gierl

As a marketer with 10+ years of experience leading high-growth consumer brands, I specialize in driving healthy scale in the launch—$100M revenue stage with a holistic approach that balances brand strategy and quantitative rigor. I view “growth” as the output of a complex system that is any business, and am passionate about designing and implementing sustainable growth practices across the entire organization, including acquisition, product, customer experience, lifecycle marketing, and retention. I have also been independently active within crypto since 2020, exploring DeFi, NFTs, blockchains, and their potential implications on the marketing landscape. mattgierl.com

Blockcamp Brief (Issue #4)

Aug 17, 2023

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9 min read

Blockcamp Brief (Issue #4)

Web3 On-Ramps

Matt Gierl
Matt Gierl
Blockcamp Brief (Issue #3)

Aug 3, 2023

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8 min read

Blockcamp Brief (Issue #3)

Grass Shoots of the Web3 Marketing Ecosystem

Matt Gierl
Matt Gierl
Blockcamp Brief (Issue #2)

Jul 27, 2023

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8 min read

Blockcamp Brief (Issue #2)

It's Protocols All the Way Down

Matt Gierl
Matt Gierl
Blockcamp Brief (Issue #1)

Jul 20, 2023

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6 min read

Blockcamp Brief (Issue #1)

Location Location Location!

Matt Gierl
Matt Gierl
Introducing Blockcamp

Jul 13, 2023

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8 min read

Introducing Blockcamp

A Place for Marketers to Learn About Web3, Together

Matt Gierl
Matt Gierl
Blockcamp

Blockcamp

The best place for marketers to explore crypto and all things Web3.


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