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Authors

Meet the writers contributing to Blockcamp
Oliver Buchannon
Matt Gierl

As a marketer with 10+ years of experience leading high-growth consumer brands, I specialize in driving healthy scale in the launch—$100M revenue stage with a holistic approach that balances brand strategy and quantitative rigor. I view “growth” as the output of a complex system that is any business, and am passionate about designing and implementing sustainable growth practices across the entire organization, including acquisition, product, customer experience, lifecycle marketing, and retention. I have also been independently active within crypto since 2020, exploring DeFi, NFTs, blockchains, and their potential implications on the marketing landscape. mattgierl.com

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